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When we say that cannabis products are for everyone, what we really mean is that there are a million different ways to use cannabis products, and we're sure that there's something that anyone can use to benefit from cannabis.
House of Cannabis experts recently sat down with Jordan Wagman, a talented chef and cannabis enthusiast, who's revolutionary perspective on cannabis-infused food is changing the way that people think of cannabis edibles.
During our discussions about edibles, we talked to Jordan about how many cannabis-infused foods might be missing the point when it comes to offering users any type of potential physical benefits.
For Jordan, he believes that cannabis helps him with many things, but his main use is for controlling inflammation brought on by his Psoriasis.
“It’s all about inflammation [for me]. I take daily, 1,500 mg of CBD-A. It’s taken me many years to realize that my Psoriasis, my inflammation, really reacts well to cannabis in its acid form – so non-decarboxylated cannabis – but that’s just me. And our endocannabinoid systems are so different. They differ from person to person. So, I think, we have to find what works for us [individually].”
However, although cannabis has been legalized for a couple of years in Canada, there remains a negative stigma for many people around cannabis in all its forms. Leftover propaganda from years of the mainstream media treating cannabis the same way it treats cocaine and heroin.
So, how do we get our parents or grandparents to give up their old preconceived notions about cannabis products and actually give them a try for themselves?
According to Jordan, food is the answer,
“How are we going to bring people to cannabis? Who might appreciate the health and wellness benefits of cannabis, but they aren’t going to go buy a pack of zig-zags and go roll a joint? It’s become something that we’re all very familiar with – food and beverage. We connect over food and beverage all the time.”
Using this idea that we can remove some of the stigmas associated with cannabis through his culinary expertise, Jordan has begun creating elaborate, multi-course meals that are infused with cannabis.
The key with Jordan's meals is that they aren't just trying to get his guests as 'high' as possible. They're focused on creating a well-rounded meal that focuses as much on flavours and pairings, as it does with how cannabis can be integrated into the dish without impacting its integrity.
Jordan uses cannabis in many of its forms, not simply adding a distillate to his food to create an artificial infusion that carries a euphoric effect. This gives his guests the opportunity to experience a true full-spectrum cannabis meal that will leave them profoundly satisfied and happy, rather than staggeringly intoxicated. He explains,
"Cannabis is simply just like basil, cilantro and everything else that I use in my food. It provides flavour profiles. The only difference is that obviously, depending on the cannabinoid, they can impart a euphoric feeling. So, you need to know what you’re doing.”
Part of the tactics that every cannabis enthusiast needs to do is encourage people to support reputable cannabis stores in Toronto and other areas across the province, like House of Cannabis.
This way, when they're trying to introduce friends and family that are new to cannabis use to the cannabis products that they love, they'll be able to give these people what Jordan refers to as repeatability. He tells us,
"There’s something called a repeatable experience. I want you to come for the dinner you booked, and then come back two years later and have a very similar experience. I can’t have you come and eat an edible, and 3 weeks later take one of those edibles home, and then have a different experience.
That’s not creating that repeatability, and what happens inevitably is you lose that person. They can green out, they don’t have a good experience, etc. I will only use products that I buy, that I have labs, and I know where it’s coming from. The purpose of my experience isn’t to get you high, it’s to experience the whole plant. I encourage people to buy their cannabis, their distillates, their isolates, from reputable sources so they know what’s in it and its potency.”
By only choosing to use cannabis products that are created by expert manufacturers, who understand the intricacies that go into creating consistent, reliable cannabis edibles.
Giving new users repeatability means that they can feel less anxious about trying cannabis products for the first time, and in turn, allow them to more thoroughly enjoy their cannabis experiences.
The more that we're able to create a level of safe, comfortable familiarity with cannabis products, the less that new users will stress about trying cannabis products for the first time.
Another suggestion that many new users may want to consider is avoiding THC-infused products to focus on trying out CBD-dominant products to start with.
This will help remove the euphoria that can be intimidating for some new users, who aren't sure yet whether or not they'll enjoy the experience. When you're considering suggesting cannabis products to an older loved one, like a grandparent or friend, consider leading them in this direction first.
Even if they decide that they want to branch out into more adventurous forms of cannabis in Mississauga, they'll be more relaxed and open-minded when they do, because it won't be one of the first times that they've ever tried any type of cannabis product.
That sense of familiarity, in so many ways, allows new users to slowly dip their toes into the wide ocean of weed products and accessories open to them.
They may not be eager to dive into trying Toronto's best cannabis strains, but there's plenty of other cannabis products that could help open the door for them to leave old-fashioned cannabis stigmas behind for good.
Another major factor that goes into creating strong familiarity for new cannabis users is helping them expand their cannabis education.
House of Cannabis stores in Toronto, as well as across Ontario, are ready and eager to get to know each customer that visits us in-store, or reaches out to us on the phone.
Once we get to know a bit about you, the things you've tried, and the things that you are interested in trying, we can start making recommendations for cannabis products that are catered to your level of experience.
We may suggest rolling papers and Toronto's best cannabis strains for new users, or pre-rolled joints for those that don't want to be bothered rolling for themselves. We can even suggest vape pens and cartridges for those who'd rather cook their cannabis than burn it. Even edibles and cannabis drinks that are easily controlled for dosage, so new users don't get overwhelmed.
Cannabis topicals and CBD oils are perfect for new users that aren't interested in all the euphoria, but still believe cannabis products could benefit their lives.
For veteran users, we can suggest cannabis oils and concentrates that might help elevate their cannabis experiences to higher levels than ever before. There's no shame in needing a bit of guidance, even if you've been using cannabis for years.